Volkswagen names new brand COO

Ralf Brandstatter, 49, the Volkswagen brand's board level head of procurement, has been named chief operating officer (COO) of the brand from 1 August, 2018.

In this newly-created function, he will head the brand's operating business but remains procurement chief.

VW CEO Herbert Diess said: "Brandstatter has outstanding commercial and technical expertise. In the newly-created function of COO he will make a decisive contribution to taking the Volkswagen brand further forward. I would also like to thank Frank Welsch. In addition to his extensive duties as the brand's head of technical development, he also assumed many additional functions in an interim capacity to safeguard the successful leadership of brand business in a pivotal phase."

Brandstatter trained as a shopfitter at the VW plant in Brunswick. He then studied industrial engineering and joined the group in 1993. Following positions in international project steering in the procurement division, he became an assistant to the management board general secretariat of Volkswagen AG.

In 1998 he took charge of metal procurement for chassis and powertrain components and was made project manager for new vehicle projects in 2003. In 2005 he moved to Spain as head of procurement. He became the member of the SEAT executive committee responsible for purchasing in 2008 and was named head of group procurement exterior in 2010. He was appointed head of group purchasing new product launches in 2012 and was made a general representative of Volkswagen AG in October 2015. he became the brand board member responsible for procurement in December 2015.

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