Rogier Kroymans, described by the automaker as "an accomplished sales and marketing executive with over 20 years of extensive luxury-brand experience", has joined Southern California-based Karma Automotive as VP sales and network development, overseeing the company's European dealer network development and sales strategy.
Kroymans will help run Karma's dedicated European-based operations, supporting the company's expanding global presence and growth plans, ahead of its new fully electrified global platform in 2021.
Karma currently is represented by 22 retail outlets in the US, Canada and export markets, with advancement into four continents planned this year and next.
"Rogier joins Karma with a breadth of experience in luxury electric automotive, technology and sustainability sectors which will be a vital asset to our team as we grow our global presence and seek new opportunities within the European market," said Karma chief revenue officer, John Maloney.
"To succeed in the luxury electric vehicle niche, we must establish distribution points in the right places and be well prepared for the world's discerning luxury buyers of the future."
Prior to Karma, Kroymans served as global sales director of Netherlands-based XCOR Expeditions, a commercial space travel company, where he headed global sales initiatives and strategy.
Additionally, Kroymans was appointed to Tesla Motors, where he headed European network development and used vehicle sales.
Prior to this, he managed Tesla sales in Belgium, Netherlands, Luxembourg, and France.
Kroymans also has over a decade of experience in automotive dealership management and sales for luxury and commercial brands including Aston Martin, Jaguar, Ferrari, Cadillac and Alfa Romeo.
Kroymans will implement Karma's sales and marketing presence throughout Europe to support its global expansion plans, develop a dealer network and partnerships, and grow retail sales.
"This is perhaps the most pivotal time in Karma Automotive's history," Kroymans said.
"With the launch of the new 2020 Revero GT luxury electric vehicle followed by a new fully-electric global platform in 2021, the brand has tremendous potential within the European market. The company's world-class design and craftsmanship is evident and will attract the kind of network partnerships we need for expansion into Europe, and beyond."
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