Daimler’s Smart chief moving to new retail role

Katrin Adt, currently head of Daimler's Smart unit, is taking over management of the newly created Mercedes-Benz Cars Own Retail Europe (Passenger Cars and Vans) from July 2019.

The German and European section of the group's own sales network (Own Retail) is being amalgamated. The aim is to pool expertise throughout Europe.

In her new role Adt will report to Mercedes-Benz car sales chief Britta Seeger and will replace Sabine Kohleisen who will head personnel.

"With great enthusiasm Katrin Adt has repeatedly restructured organisations for people. She will therefore seamlessly be able to follow on from the outstanding work carried out by her predecessor and bring together our German and European Own Retail to an even greater extent in the future in her new role," said Seeger.

Adt started at DaimlerChrysler Belgium Luxembourg in Brussels in 1999. Following positions in Belgium, Stuttgart and as the head of the Mercedes-Benz sales company in Luxembourg she joined a personnel consultancy in 2013. A year later she returned to Daimler and became responsible for the development of management and also for HR services in the group's HR division. In this role she developed and managed the transformation initiative Leadership 2020.

After taking on Smart in autumn 2018, her focus was on shaping a long-term future for the brand, which was secured by founding a joint venture with Geely in China.

Karl Schregle (53) will take over management of Mercedes-Benz Cars Sales Europe from May 2019. He succeeds Marcus Breitschwerdt, who, as of 1 May 2019, will take over management of Mercedes-Benz Vans.

Schregle has held various positions in the company since 1992. Most recently, he was responsible for controlling in the worldwide sales organisation of Mercedes-Benz Cars.

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