CES 2019 – Kia to show ’emotion recognition tech’

  • Kia to unveil new in-car tech for the future 'emotive driving' era at CES 2019
  • R.E.A.D. System claimed to be the automotive industry's first technology converging human senses-oriented in-cabin environment control and AI-based emotional intelligence
Kia says it is preparing for autonomous drive with tech that uses AI  to monitor emotional state of occupants.

Kia says it is preparing for autonomous drive with tech that uses AI to monitor emotional state of occupants.

Kia Motors says it will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month.

Kia's interactive 'Space of Emotive Driving' exhibit looks to a future when autonomous driving is the norm and priority is given to 'improving the human mobility experience'. Central to this concept is Kia's new Real-time Emotion Adaptive Driving (R.E.A.D.) System, which Kia claims is a world first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab's Affective Computing group.

The R.E.A.D. System can optimise and personalise a vehicle cabin space by 'analysing a driver's emotional state in real-time through artificial intelligence-based bio-signal recognition technology'. Kia maintains the technology monitors a driver's emotional state and 'tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience'.

Mr. Albert Biermann, President and Head of Research & Development Division of Kia Motors, said: "We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of 'emotional feeling', thereby providing an optimised human senses-oriented space for drivers in real-time."

Kia's CES exhibit will also feature several other advanced in-car and mobility technologies focused on the brand's 'emotive driving' concept, with more details set to be announced in the build-up to the 2019 event.

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