- Kia to unveil new in-car tech for the future 'emotive driving' era at CES 2019
- R.E.A.D. System claimed to be the automotive industry's first technology converging human senses-oriented in-cabin environment control and AI-based emotional intelligence
Kia says it is preparing for autonomous drive with tech that uses AI to monitor emotional state of occupants.
Kia Motors says it will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronics Show (CES) next month.
Kia's interactive 'Space of Emotive Driving' exhibit looks to a future when autonomous driving is the norm and priority is given to 'improving the human mobility experience'. Central to this concept is Kia's new Real-time Emotion Adaptive Driving (R.E.A.D.) System, which Kia claims is a world first technology developed based on a joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab's Affective Computing group.
The R.E.A.D. System can optimise and personalise a vehicle cabin space by 'analysing a driver's emotional state in real-time through artificial intelligence-based bio-signal recognition technology'. Kia maintains the technology monitors a driver's emotional state and 'tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more joyful mobility experience'.
Mr. Albert Biermann, President and Head of Research & Development Division of Kia Motors, said: "We have developed R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of 'emotional feeling', thereby providing an optimised human senses-oriented space for drivers in real-time."
Kia's CES exhibit will also feature several other advanced in-car and mobility technologies focused on the brand's 'emotive driving' concept, with more details set to be announced in the build-up to the 2019 event.
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